After-sales as a marketing strategy in car dealerships
DOI:
https://doi.org/10.29327/2384439.1.2-2Keywords:
After-sales, Dealership, Customer, Client, MarketingAbstract
The after sales in the car dealership environment basically treats how the strategies work inside the companies to keep the contact with their clients after the purchase, through survey researches, sporadic contacts by e-mail or telephone to know the costumer opinion about the satisfaction with the product, if they are having some problem, it is also a method of control. The objective of this article was to understand how the companies could implement a efficient after sales system, at the costumers vision, a department dedicated to the after sales would be ideal to increase the profitability, retain their clients and expand the business through the marketing of relationship. Considered very important by the customer, the service demonstrates implementation and access difficulties, given the little relevance considered to the car dealership part. The exploratory quantitative methodology used, featured a questionary survey involving 59 volunteer members, who had acquired vehicles in a car dealership on the last 12 months, manage to demonstrate in data that the system still pass through some problems to solve problems, and the opinion of friends and family about their experience still reflects great impacts in the purchasing moment.
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