International Marketing Strategies
The Case Study of Dengo Chocolates in Norway
DOI:
https://doi.org/10.5281/zenodo.11396181Keywords:
Strategy, International Marketing, Exportation, ChocolateAbstract
In the globalized context, international marketing strategies stand out as an expansion of business operations, thus surpassing national borders. Therefore, exporting is the first step in the internationalization of companies. This article explores this dynamic, focusing on the company DENGO Chocolates and its considered expansion aimed at the Norwegian market. The interconnected global economy offers as many opportunities as it challenges, such as; cultural issues and global competition. In this context, the question that guides this study is: "What marketing strategies should DENGO Chocolates adopt to expand to Norway, considering the market, sustainable consumption and the country's development policies? Norway stands out as an attractive market due to open trade policies, healthy food trends, and environmental sustainability. The DENGO chocolates case study in Norway illustrates effective marketing strategies and the challenges involved in global expansion, highlighting opportunities for companies seeking to internationalize their operations.
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