Cancel Culture
A Study of Fast-Food Companies
DOI:
https://doi.org/10.29327/2384439.1.3-4Keywords:
Cancellation culture, Internet, Public Opinion, AdvertisementAbstract
This article will analyze the phenomenon of cancellation and virtual injury culture, which occurred via the internet, which has become the veracity of public opinion in a given situation or legal entity, and the challenges that these conflicts bring to corporate life and the economic market of companies. Based on bibliographic descriptive research and on multiple case studies to analyze cancellation and its effects on companies, such as Madero, Giraffas and Burguer King, which suffered from the culture of cancellation on social media, just because of the position of their advertising or colaborators. It´s noticeable that, months after the event, people return to buy the products from this companies, forgetting why they condemned certain company. If solved, the organizations can turn the negative publicity in positive. This article contributes to understanding and knowing more about the culture of cancellation and how it affects companies. It's a relatively new phenomenon and any business, such as big or medium size, is subject to cancellation.
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Copyright (c) 2023 Bruno Hideo Kashima, Dayane Valença Pinhati Albuquerque, Larissa Gomes da Silva Ferreira, Luciane Ribeiro Dias Pinheiro
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