The Different Strands of Automotive Design in the World
DOI:
https://doi.org/10.5281/zenodo.11395706Keywords:
Visual language, Brand, Automotive design, Countries, CharacteristicsAbstract
The visual language of na automotive brand incorporates the values the values and ideals of its brands into its cars; in Other words, it serves as the intermediary between the company and the consumer, encouraging the consumer to understand and reflect on what the company wants to bring to the world. Also know as visual identity, it includes logos, the presented colors, and a Whole symbolism that conveys profound meanings to thoes who see them. This symbolism is not only present in the products but also, for example, in the dealerships of the companies that carry logos and icons associated with the company. This article aims to define the most notable characteristics of diferente automotive design styles and lanuages focusing on the exterior of the Vehicle from the main countries operating in this market. It seeks to verify if it is indeed possible to define them through bibliographic references, automotive News websites, and company descriptions. Additionally, it questions whether there is a reasonable amount of academic work that explicity explains the stylistic characteristics of a particular brand.
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