Dropshipping

A Business Approach on the Rise

Authors

  • Pedro Rafael Dias Dos Santos FATEC Zona Leste
  • Raphael Moura Gennari FATEC Zona Leste
  • Jorge Rodrigues De Freitas FATEC Zona Leste
  • Natalia Varela da Rocha Kloeckner FATEC Zona Leste

DOI:

https://doi.org/10.5281/zenodo.13333788

Keywords:

Efficient supply chain, System integration, E-commerce, Dropshipping

Abstract

The study aims to present the dropshipping business model, in which the seller does not need to maintain physical stock of the products he sells, as the supplier is responsible for shipping directly to the customer. In the literature, dropshipping is treated as a growing business approach, but one that requires research, planning and dedication from entrepreneurs to achieve success. As characteristics for its application, the steps of choosing reliable suppliers, defining the marketing strategy and inventory metrics, online store flow and customer satisfaction emerge. In-depth analysis revealed that while dropshipping offers significant advantages such as reduced upfront costs and operational flexibility, challenges include dependence on third parties for delivery and fierce competition. One of the main results obtained highlights the crucial importance of establishing solid partnerships with reliable suppliers, ensuring an efficient supply chain. To improve the topic of dropshipping, future studies can focus on in-depth investigation of risk mitigation strategies associated with dependence on external suppliers. Exploring technological innovations, such as artificial intelligence in order management and personalizing the customer experience, is also a promising area for future research.

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References

Freire, J. R. P., & Sartor, M. (2016). Dropshipping: Um estudo sobre a gestão da cadeia de suprimentos no contexto brasileiro. In Anais do Encontro de Ensino e Pesquisa em Administração e Contabilidade (ENEPAD).

Lima, A. S., & Pereira, C. A. (2017). Estratégias de marketing e gestão de vendas no comércio eletrônico de dropshipping no Brasil. In Anais do Encontro de Marketing da ANPAD.

Machado, L. P. (2020). Análise da logística reversa no dropshipping no Brasil: Um estudo de caso. Dissertação de Mestrado, Universidade de São Paulo.

Rodrigues, V. G., & Britto, A. R. (2015). Desafios da gestão de estoques no modelo de dropshipping no Brasil. In Anais do Congresso de Administração e Contabilidade da Unisinos.

Silva, R. C., & Souza, M. B. (2019). Comércio eletrônico e dropshipping no Brasil: Um estudo exploratório. In Anais do Simpósio de Excelência em Gestão e Tecnologia (SEGeT).

Souza, F. M., & Teixeira, A. J. (2017). E-commerce e dropshipping no Brasil: Um estudo sobre a experiência do cliente. In Anais do Simpósio de Administração da Produção, Logística e Operações Internacionais.

Published

2024-09-13

How to Cite

Santos, P. R. D. D., Gennari, R. M., Freitas, J. R. D., & Kloeckner, N. V. da R. (2024). Dropshipping: A Business Approach on the Rise. Journal of the Management and Technology Meeting, 1(08), e365. https://doi.org/10.5281/zenodo.13333788

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