Incense exports, analysis of the period from 2019 to 2023
DOI:
https://doi.org/10.5281/zenodo.14718485Keywords:
Incense, Export, Internationalization, Entry ModeAbstract
Incense burning is an ancient tradition during different rituals in almost all religions. Some religions have their own beliefs behind the use of incense sticks. People have used incense since ancient times on different occasions and in different forms. The general objective is to understand the process of exporting Brazilian incense. The methodology used was bibliographic, exploratory and descriptive as it attempted to describe the characteristics of exports of the incense product NCM 33074100. The research showed that it was exported in the period from 2019 to 2023 to 62 countries, covering the 5 continents, according to data from Comexstat.T he main exporter was the United States; Europe was the continent with the most countries that received the product.
Downloads
References
ANDERSEN, O. Internationalization and Market Entry Mode: A Review of Theories and ConceptualFrameworks. MIR: Management International Review, Vol. 37, pp. 27-42, 1997.
COBB, M. A. The reception and consumption of eastern goods in Roman society. Greece and Rome, 60(1): 136–152, 2013.
CYRINO, A. B; BARCELLOS, E. P. Estratégias de internacionalização: evidências e reflexões sobre empresas brasileiras. In: TANURE, B.; DUARTE, R. G. (Org.). Gestão internacional. São Paulo: Saraiva, 2006.
DANNAWAY, F. R. Strange fires, weird smokes and psychoactive combustibles: Entheogens and incense in ancient traditions. Journal of Psychoactive Drugs, 42(4): 485–497, 2010.
DARLING, J. R; SERISTO, H. T. Key steps for success in export markets: A new paradigm for strategic marketing decision. European Business Review, Vol. 16(1): 28-43, 2004.
DOZ, Y; SANTOS, J; WILLIAMSON, P. From global to metanational – How companies win in the knowledge economy. Harvard Business School Press Boston, Massachusetts, 2001.
ERGIN, N. The fragrance of the divine: Ottoman incense burners and their context. Art Bulletin, xcvi(1):70–97, 2014.
GRANT, R. M. Contemporary Strategy Analysis. John Wiley & Sons Inc, 2018.
GROOM, N. Frankincense and myrrh: A study of the Arabian incense trade. London: Longman, 1981.
HILL, A. What is an Export? Definition & Example. Study.com. Disponível em: https://study.com/academy/lesson/what-is-an-export-definition-example.html Acesso em: 15.09.24
JOHANSON, J; VAHLNE, J. E. The Mechanism of Internationalization. International Marketing Review, 7, 11–24, 1990.
KOGUT, B; CHANG, S. J. Platform Investments and Volatile Exchange Rates: Direct Investment in the U.S. By Japanese Electronic Companies. Review of Economics and Statistics, 78, 221–232, 1996.
LAKATOS, E. V; MARCONI, M. A. Metodologia científica. São Paulo: Atlas, 2004.
LÓPEZ-SAMPSON, A; PAGE, T. History of Use and Trade of Agarwood. Econ Bot 72, 107–129, 2018.
MAGDIN, R. Business Internationalization In Emerging Markets. 2021. Disponível em: https://www.forbes.com/councils/forbesbusinesscouncil/2021/05/21/business-internationalization-in-emerging-markets/ Acesso em: 27.08.24
MALHOTRA, N; HININGS, C. R. An organizational model for understanding internationalization processes. Journal of International Business Studies, Vol. 41: 330-349, 2010.
MCDANIEL, S.; RYLANDER, D. H. Strategic Green Marketing. The Journal of Consumer Marketing, March 10; pp. 4-10: 1993.
NOBERTO, C. Balança comercial tem melhor resultado da história e saldo bate US$ 98,8 bilhões em 2023. Disponível em: https://www.cnnbrasil.com.br/economia/macroeconomia/balanca-comercial-tem-melhor-resultado-da-historia-e-saldo-bate-us-988-bilhoes-em-2023/ Acessado em: 30/10/24.
ROBINSON, G. J; LUNDSTROM, W. J. Marketing expansion strategy: development of a conceptual market expansion decision scorecard. Strategic Change, Vol. 12(5): 259-272, 2003.
SAUNDERS, M; LEWIS, P; THORNHILL, A. (2010). Research Methods for Business Student. England: Pearson Education Limited, 2009.
SEE, S; Balasubramanian, R. Characterization of fine particle emissions from incense burning. Building and Environment, 46(5): p. 1074-1080, 2011.
SHARMA, V; ERRAMILLI, M. Resource-based explanation of entry mode choice. Journal of Marketing, 12, 1-18, 2004.
TATOMIR, R. G. Incense - The Encyclopedia of Ancient History, Wiley Online Library, 2017.
WELCH, L. S; LUOSTARINEN, R. K. Initial exports – a marketing failure. Journal of Management Studies, Vol. 17, pp. 333-344, 1988.
YANG, T. T; LIN T. S; CHANG, M. Characteristics of emissions of volatile organic compounds from smoldering incense. Bull Environ Contam Toxicol. May; 78(5): 308-13, 2007.
ZAHRA, S. A. A Theory of International New Ventures: A Decade of Research. Journal of International Business Studies, 36, 20–28, 2005.
ZOHAR, A; LEV, E. Trends in the use of perfumes and incense in the Near East after the Muslim conquests. Journal of the Royal Asiatic Society, 23(1): 11–30, 2013.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 José Abel de Andrade Baptista, Rosana Aparecida Bueno de Novais, Tainah Ariane Bueno Soares, Alice Mendes da Silva, Carolina Lopes Barreto

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Engetec em Revisa © 2024 by Fatec da Zona Leste is licensed under CC BY-NC-SA 4.0
Copyright Policy
By submitting a manuscript for publication in EnGeTec em Revista, the authors agree, in advance and unrestrictedly, to the following terms:
- The authors retain the copyright and grant EnGeTec em Revista the right of first publication of the manuscript, without any financial burden, and renounce any other remuneration for its publication in EnGeTec em Revista.
- When submitted to EnGeTec em Revista, the manuscript is automatically licensed under the Creative Commons Attribution License, which allows the sharing of the work with acknowledgment of authorship and initial publication in EnGeTec em Revista.
- Authors are authorized to enter into additional contracts separately, for non-exclusive distribution of the version of the work published in EnGeTec em Revista (publish in repositories or as a book chapter), with acknowledgment of the initial publication in EnGeTec em Revista, provided that such agreement does not imply an endorsement of the content of the manuscript or of the new vehicle by EnGeTec em Revista.
- Authors are allowed and encouraged to publish and distribute their work online, in institutional repositories, for example after the editorial process is completed.
- The authors warrant that they have obtained proper permission from their employers for the transfer of rights under this agreement, if those employers own any copyright in the manuscript. In addition, the authors assume any and all responsibility for possible infringements of the copyright of these employers, exempting EnGeTec em Revista from any and all liability in this regard.
- The authors assume all responsibility for the content of the work, including the due and necessary authorizations for data disclosure. collected and results obtained, exempting EnGeTec em Revista from any and all responsibility in this regard.