Integration of Qualitative and Quantitative Methods for Environmental Management
Case Study in the Plastic Transformation Industry
DOI:
https://doi.org/10.29327/2384439.2.4-6Keywords:
ABNT NBR ISO 1400, Environmental Management System, Mixed methods, StakeholdersAbstract
This study presents an innovative model for identifying and prioritizing stakeholders in the environmental performance of a plastic transformation industry, using a mixed-methods approach. The research was divided into two phases: qualitative and quantitative. In the qualitative phase, action research and focus groups were conducted to identify stakeholders and their needs, while the quantitative phase employed the Analytic Hierarchy Process (AHP) method to prioritize these stakeholders. The results highlight the importance of governmental influence and suggest a model applicable to organizations in the plastics sector, aiming for continuous improvement of their Environmental Management Systems (EMS). This work significantly contributes to the theory and practice of environmental management, providing a solid foundation for innovative and effective solutions.
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